[...] For the next two weeks, a special section of the App Store℠ called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.
[...] Apps for (RED) marks the first-ever global App Store initiative in support of (RED). Participating developers have created (RED)-inspired content and experiences for their fans to enjoy.
[...] More information about Apple’s World AIDS Day 2014 campaign, including Apps for (RED), is available at www.apple.com/red.
Si estáis interesados en ser partícipes de esta iniciativa, os recomiendo visitar el artículo de Federico Viticci en MacStories que recopila todas las aplicaciones implicadas en la campaña.