→ Popular Apps Turn (RED) to Fight AIDS / by Javier Sánchez-Matamoros Pérez

Con motivo del Día Internacional de la Acción contra el Sida, Apple anuncia su campaña 2014 en la que, como novedad, incluye acciones en la App Store:

[...] For the next two weeks, a special section of the App Store℠ called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.

[...] Apps for (RED) marks the first-ever global App Store initiative in support of (RED). Participating developers have created (RED)-inspired content and experiences for their fans to enjoy.

[...] More information about Apple’s World AIDS Day 2014 campaign, including Apps for (RED), is available at www.apple.com/red.

Si estáis interesados en ser partícipes de esta iniciativa, os recomiendo visitar el artículo de Federico Viticci en MacStories que recopila todas las aplicaciones implicadas en la campaña.

Source: http://www.apple.com/red